Experience East Lombok
A hospitality website showcasing the natural beauty and culture of East Lombok for the local government tourism initiative.
Context
Audience
Potential tourists—both domestic travelers and international visitors exploring Indonesia beyond Bali.
Why It Matters
East Lombok has incredible natural attractions but limited online presence. A well-crafted website could directly impact local tourism economy.
Constraints
Government project with specific content requirements. Needed to work well on slower mobile connections common in the region.
Decisions
What I Chose
- Image-forward design with optimized loading for visual impact
- Bilingual support (Indonesian/English) for broader reach
- Performance-first approach—critical for visitors researching on mobile data
- Clean navigation prioritizing destination discovery over bureaucratic content
- Interactive maps with optimized loading—visualizing hidden gems effectively
What I Didn't
- User-generated content—focused on curated, high-quality imagery
- Complex booking integrations—directed to existing local providers instead
Reasoning
Tourism websites need to inspire first, inform second. Every design decision prioritized emotional impact while respecting practical constraints.
Outcome & Reflection
What Worked
The immersive "scrollytelling" approach successfully organized dense tourism data into a digestible narrative, providing a modern alternative to the existing static content.
What I'd Improve
Would push for more local photography. Some stock imagery diluted the authentic feel.
What I Learned
Stakeholder management is part of the design process. Balancing government requirements with user needs required clear communication.